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Why Is the Bunny Associated with Easter?

by Joleen Gan on February 11, 2025

Easter is one of Australia's most widely celebrated holidays, bringing people together for family gatherings, delicious food, and cherished traditions. But have you ever wondered how the Easter Bunny became the face of this holiday? Why a bunny of all animals?

Let’s explore the fascinating origins of the Easter Bunny, how it became a central figure in Easter celebrations, and how Easter gifting has evolved beyond just chocolate eggs.

The Origins of the Easter Bunny: Where Did It Come From?

The Easter Bunny’s story is an interesting mix of pagan traditions, Christian symbolism, and cultural evolution.

The Easter Bunny’s Pagan Roots

Long before Easter became a Christian holiday, rabbits and hares were symbols of fertility and new life in many ancient cultures.

  • The Goddess Eostre: One theory links the Easter Bunny to Eostre, a pagan goddess of spring and renewal. It is believed that hares were her sacred animal, representing abundance and rebirth - concepts that align perfectly with the themes of Easter.
  • Hares and Fertility: Rabbits are known for their ability to reproduce rapidly, making them a natural symbol of fertility and the arrival of spring. Many early spring festivals featured hares as a representation of renewal.

How Christianity Adopted the Bunny

As Christianity spread, pagan customs were gradually woven into religious celebrations. Easter, as a Christian holiday, celebrates the resurrection of Jesus Christ and the promise of new life. The symbolism of the hare and eggs - both representing renewal - was incorporated into the holiday over time.

  • Medieval Church Art: In some Christian traditions, hares were linked to purity and new beginnings, often appearing in religious artwork alongside the Virgin Mary.

The Easter Bunny in Popular Culture

Over time, the Easter Bunny evolved into a more commercial and family-friendly figure, particularly in Western culture.

Introduction to America

The modern Easter Bunny tradition originated in Germany and was brought to America in the 18th century by German immigrants. These immigrants celebrated "Osterhase," a mythical hare that laid colourful eggs for well-behaved children. Over time, this tradition spread across Western cultures, evolving into the Easter Bunny delivering chocolate eggs, toys, and gifts.

While the Easter Bunny became a global phenomenon, Australia has put its own spin on the holiday with unique Easter traditions.

Easter Traditions in Australia

Easter celebrations in Australia blend traditional elements with local adaptations, making the holiday distinctly Australian.

The Easter Bilby: Australia’s Native Alternative

Since rabbits are an invasive species that have caused environmental damage in Australia, many Australians have embraced the Easter Bilby instead. The bilby is an endangered marsupial, and replacing chocolate bunnies with chocolate bilbies helps support conservation efforts. Many Australian brands now sell Easter Bilbies, donating proceeds to wildlife conservation programs.

Easter Egg Hunts and Chocolate Eggs

Easter egg hunts are a huge tradition in Australian households, with children searching for hidden chocolate eggs in backyards and parks. While classic chocolate eggs and hot cross buns remain the go-to Easter treats, Australians are embracing new Easter gifting trends that go beyond just chocolates.

Easter Gifting: A Tradition That’s Growing in Australia

Easter is no longer just about chocolate eggs—it is becoming a time for thoughtful gifting. While the Easter Bunny still delivers sweet treats, many Australians are expanding their Easter celebrations to include personalised and unique gifts that add an extra touch of joy to the holiday.

Why Do People Give Gifts at Easter?

  • A Celebration of Renewal: Easter marks new beginnings, making it the perfect time to share something special with loved ones. Much like Christmas and birthdays, Easter gifts are a way to show appreciation and bring joy.
  • A Growing Tradition: While Easter gifting was not always common in Australia, it is becoming increasingly popular, especially among families, workplaces, and those looking to send a thoughtful surprise.

What Kind of Easter Gifts Do People Give?

Easter gifting is all about creativity and fun. Some popular gift ideas include:

  • Themed Gift Boxes: Easter hampers packed with gourmet treats, cookies, or artisanal chocolates.
  • Personalised Surprises: Custom Easter-themed gifts such as personalised cookie boxes, candles, or accessories.
  • Interactive Gifts: DIY baking kits, Easter egg hunt kits, or gifts with an element of surprise.
  • Non-Chocolate Alternatives: Books, small plants (symbolising new life), scented candles, or Easter-themed home decor.

How to Choose the Perfect Easter Gift

A great Easter gift should have one or more of these qualities:

  • A Personal Touch: Gifts feel more meaningful when they are customised or chosen specifically for the recipient.
  • An Element of Surprise: The best gifts create a moment of excitement, making the experience as enjoyable as the gift itself.
  • Convenience: With busy Easter plans, having a gift that can be delivered straight to their door makes the process easier.

For those looking for something extra special, Goldelucks offers a selection of unique Easter gifts that bring a wow factor. Each gift is personalisable to suit your recipient's taste, and they also explode with confetti and butterflies when opened, making them a memorable surprise. With same-day Melbourne delivery and next-day shipping Australia-wide, it's the perfect thoughtful gift for anyone looking for a last-minute Easter gift.

Conclusion

The Easter Bunny has a long and fascinating history, evolving from ancient fertility symbols to the playful chocolate-giving figure we know today. While rabbits and eggs remain at the centre of Easter traditions, Australia has put its own spin on the holiday with the Easter Bilby and the growing trend of Easter gifting.

Whether you are taking part in an Easter egg hunt, enjoying chocolate bilbies, or surprising someone with a thoughtful Easter gift, the holiday is about celebrating renewal, joy, and connection.

This year, why not embrace both tradition and modern gifting to make Easter even more special?

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